Wipe your face in the morning, wipe away sweat in the afternoon, and cover your wet hair and body at night.
Something that touches your skin and is always with you in your life.
Senshu towels are finished using the "post-bleaching" method, which means they are highly absorbent right out of the box. As a hot spring towel production area, Senshu is also known for its moderately thin towels. Because they are towels that are used every day, they absorb well, dry quickly, and are compact and easy to store, making them a towel that can be used daily.

The Senshu towel "after-bleaching" method uses the abundant water that flows from the Izumi Mountains. Rain falls on the mountains, and over the course of many decades, the water seeps 200 meters underground, removing impurities and transforming into a mellow water.
The woven towels are then repeatedly immersed in water pumped up from deep underground and carefully washed to remove oil, impurities, and dirt from the cotton, resulting in beautiful, highly absorbent towels.
The "post-drying" method is unique to Senshu, with fewer steps and reduced energy consumption.